Finder Keepers notes.

Place in the industry.

• smaller independent labels
  
• everything done in their house between themselves and with friends help
  
• each bring specific strength 
  
• small budgets
  
• able to focus and work on titles hat major labels would not consider to be cost effective by their own standards
  
• no need to sell their numbers to make a profit -> do not need to justify massive marketing budgets and production costs
  

Marketing.

• Can't really afford marketing budget in the conventional sense e.g merchandise 
  
• more hands on approach -> word of mouth is important -> mailing lists -> message boards> gigs
  
• press and radio coverage are also important, helps boost exposure for the label and our artists
  
• internet great leveller
  

Distribution.
distributed through a company
record stores in decline -> rise in downloads and a power shift away from independent record shops and smaller chains to the likes of HMV -> selling records in these outlets becoming more difficult -> dealing directly with independent stores

Production.

• monitored very carefully -> don't tie up too much money in manufacturing
  
• produce minimal runs of CD's and records>keep costs low and so not left with abundance of stock
• receive master from licensor ->may/may not be production ready -> cleaning up.
• artwork predominantly from original sources or designed and put together in a house -> all sent to manufacturer 
  

The online age.

• cheapest way to get their releases on people's stereo's -> but cater for a more discerning market
  
• physical releases more important -> CD's and vinyl's 
  
• feel there are still a thriving number of record collectors and DJ's