How do Rough Trade distribute their music?

Rough Trade distribute their music by selling CD's and LP's on their website, fans can also find their favorite music on itunes, certain artists and bands able their fans to download free mp3's of their websites like myspace. However disloyal fans get the majority of their music through illegal downloading sites such as lime-wire and bit-lord. This therefore effecting the sales of artists and bands as fans chose not to pay for their music.