Synergy:
Two companies work together for mutual benefit e.g Orange wednesdays.
Vertical integration:
Ways companies build up e.g Apple produce macs, people then have to buy software that is for apple mac as they have their own programs and soft ware. ipods need Itunes to work therefore people buy songs from itunes to listen to their music.
Convergence:
When different types media technology come together into one project. E.g. Iphone.
No comments:
Post a Comment