How do Rough Trade Market their music?

Rough trade market themselves independently by offering many different types of merchandise for all their different artists and bands on their website. As well as selling CD's and LP's on the website they sell posters, DVD's, books, magazines, headphones, portable turntables, badges and clothing. By reporting on their website new releases of bands and artists singles and albums Rough Trade advertise them well as there are links to where you can buy them. Rough Trade produce links to websites to buy gig and concert tickets, they also have an audio box on their website, therefore views are able to sample the music, this therefore advertising their artists further.